"The world can tolerate many mice, but few elephants".

A Monday reminder for all founders that you don't need to build a unicorn. It's ok to stay small and profitable. The world belongs to those serving niches.

Ok this is a good one.

• Get a text daily @ 6pm (or time of your choosing) with a journal prompt / check in
• Reply to the text answering the question
• Track your mood and responses over time
• View stats and measure improvement

Why? Lot’s of people want to journal, but it takes a bit of time, which means people give up. By using text messages, it becomes a lot less of a hassle. It’s just like answering a message.

Just by responding to one text each day, you can get happier, healthier, and track your progress along the way.

This would be a fun one to build that I would 100% use each day.

When building a product, I don't think about making something for thousands of people. My goal is to make a small number of people extremely happy. If you can make a few people really happy, then a few great things happen.

• First, they become evangelists of your product, which is critical for a young product.
• Second, if a few people love what you're making, then all you need to do is find more people like them.
• Finally, the quality of your product will be much higher because you aren't worrying about scaling.

Next time you're making something, focus on making 10 people really happy.

Want to know why so many people start a startup then get a job a few years later?

Because they put all their eggs in one basket. They spend years building one thing. Chances are you are not the next Steve Jobs. Spending all of your time on one idea is incredibly risky. Instead, consider building a portfolio of smaller businesses. This lets you try many ideas and if one doesn’t work out - who cares? Onto the next…

VC firms don’t invest in one idea.
You don’t invest your savings in one stock.
So, why invest all of your time in one idea?

I feel like there is a problem in Startup culture right now. Becoming an entrepreneur shouldn’t be synonymous with trying to build a unicorn. What happened to just buidling something for the independence and the fun of it? Not everything needs to be big. I want to build small products out of curiosity. I want enough money to live a modest life. I want the freedom to choose how to spend my 24 daily hours.

For me, time is the only commodity worth caring about. You need a base amount of yearly income to live a comfortable life. I don’t want a penny more than that.

I don’t want to optimize for money, I want to optimize for time and happiness.